Pick that Fossil (FOSL US), an interesting value stock

The story: Fossil watches came under the radar more than a year ago, after reading about them on a post at Value and Opportunity, one of the blogs that I admire. Since then, the stock is down more than 60% as Fossil is in the middle of two transitions:
a) tries to accelerate the shift from mechanical watches to smartwatches (acquired the Misfit activity trackers/smartwatches and cross-fertilised their technology developing an interesting wristwatch collection)
b) tries to increase online sales while closing shops in department stores
Though Fossil doesn’t have enough time left, as debt could become an issue if the turnaround doesn’t bear fruit in the next two years.
I think today the stock offers an attractive risk-reward balance. If the transformation programme works out, then the stock could become a double or triple bagger. Of course, there is the downside that competition accelerates eating out their small market share. In that case, Fossil could become the next Motorola or Nokia. I want to believe the founder, Mr Kartsotis (owns around 15%) wouldn’t let his poster child go bankrupt.

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